Item 10 (Communication for development) focuses on top-down, mass media approaches. This, however, is only one approach within this applied field. A complementary approach is Communication for Social Change that focuses more on horizontal and bottom-up communication. See: Figueroa et al., 2002. Communication for social change: An integrated model for measuring the process and its outcomes. Rockefeller Foundation. http://www.communicationforsocialchange.org/pdf/socialchange.pdf